Having all processes work - constantly - accross all internal functions, with all external stakeholders and understand how to keep them optimized, has enormous value.
Resources are consumed in every part of the valus chain - and your products and services has a direct impact on previous or following steps in the chain. In addition legal and compliance regulations are increasing for all types of organizations
Commercialization already starts at the ideation of any innovation - once you get closer to launch - you need to understand your position to create the desired impact.
Any requirements to change, upgrade or amend your capabilities require information - clera and structured. The needs analysis methods will help you achive your goals